Ruth Elkins is a hugely experienced writer, author, editor, journalist and media and communications professional. With over 20 years experience in UK print, broadcast and digital media, she is a former News Editor at The Times and The Independent, UK Associate News Editor at MailOnline, Sky News Deputy Foreign Editor, Times Woman Columnist and written for major women’s magazines such as Red and Grazia as well as The Guardian and The Daily Mail.

She is a graduate of LSE and King’s College, London, holds a Masters Degree in PR from the CIPR and is a member of the Society of Authors.

Her first novel, How a Gangsta Rapper Made Me a Better Mom, which was co-written with Stacey Jackson is due out early 2024 and she is working on her second.  

Ruth Elkins Media & Communications provides bespoke writing, editing, content creation and communications services for businesses and individuals to create strong messages that build their brands, connect with their customers and strengthen their media profile.

Her experience and insight, advice, winning words, razor-sharp editing and extensive network helps businesses stand out in today’s noisy and competitive media landscape and tell stories that matter.

She lives on the Essex/Suffolk border with her husband, photographer Mark Bothwell and son, Hugo.


We also work with some exceptionally talented and experienced associates:

Dan Wilson is a copywriter, author and internet marketer. He specialises in e-commerce and his career has focussed on helping small businesses and start-ups make the best of the online opportunity.

Dan was part of the team that founded eBay UK in 1999 and is the bestselling author of Make Serious Money on eBay UK, Amazon and Beyond which has enjoyed three editions since its first publication in 2005. Over two decades he has helped thousands of SMEs develop their businesses on the internet and also has broad experience in both the corporate sector, helping organisations such as BT, NHS, vzaar and InvestNI.

Highly experienced and knowledgable of SEO and Wordpress, Dan is also adept at social media, especially Twitter and LinkedIN. He’s also expert at email marketing (from setting up a list to creating great opens and clicks) and can consult and advise on all aspects of online promotion.  

He has contributed to The Sun, Daily Telegraph, The Guardian, Metro and many BBC broadcasts. He is the former editor at tamebay.com, a news and information site for e-commerce entrepreneurs and online merchants. From its conception, through to acquisition by the Internet Retailing Group in 2015, he grew it to become the most popular news publication related to online marketplaces in Europe.

Dan is an experienced press spokesperson, blogger, speaker and trainer.